SEO Content Strategy: Ways to boost your website
So What do you mean by SEO Content strategy? Do you think creating great content is enough ? Actually, there’s a lot which goes into effective SEO content strategy.
You just can’t create content for the sake of it and expect to achieve any results. Millions of websites across the world creates content daily, So you need to have a post which stands out and earns worthwhile links.
Strategic SEO Content Strategy
So, the strategic content planning and strategy involves :
- Priortising lower difficult topics and themes
- Content layering and Internal linking
- Understanding the concept of linkability
- Regular update and maintenance of previous content
With millions of posts being uploaded daily, you must be strategic to seek the attention required for success. Many people believe that keep uploading new posts, it will lead to more links and hence more visitors. However the concept of SEO is not very simple. You need to be linkworthy to secure links and you must be strategic to get more traffic on your blog or website. So now we will come one by one on the above points.
1. Prioritising lower difficult content
The first step in building the SEO content strategy is to identify the topics which you will cover. You should be able to understand the importance of using keywords. You can use Google Keyword Planner or any other tool to know about the keywords. During your analysis, you need to go through Search Volume, CPC and Competition.
You should be able to understand them as :
Search Volume: This is the average number of searches people perform on search engines monthly.
CPC: This is the amount that Advertisers pay for a single click on the adword.
Competition : Gauge of total number of advertisers running the ads on this specific keyword.
So you need to decide your keyword in the way that it has higher search volume, higher CPC and low in competition. Sometimes you will get a keyword with higher volume and high in competition, remember there are already 100’s of websites which are well established having links and being old. Hence, they will not allow your post to come up in the top searches of Google.
2. Content Layering and Internal Linking
Content layering refers to layering middle-of-the-funnel-content on top-of-bottom-of-funnel content. They provide many benefits such as Increased brand recognition, shared authority and linked acquisition for converting pages.
So, Layering of content and Internal Linking should be the part of every SEO Content strategy.
3. Understanding the concept of Linkability
Links are an important factor in determining the rank of the webpage and also beyond that. So while creating content for your blog, keep linkability in mind.
There are people who might be interesting in sharing and linking your content. So you need to contact them and get your content linked.
The more number of links you create, the more are the chances to display your post/blog on the first page of search engine. For linking you need to keep in mind, selection of your keyword. If no one is searching for that keyword, then no one will be interested in linking it.
Linking your blog will also depend on the type of content you are writing, formatting and readability.
4. Regular Update and Maintenance of your previous content
So has your previous content become outdated? Take out time to update it. Sometimes its easier to update the previous content than making everything from scratch. You can add a “Last Updated on ” tag for your ease. You need to keep in mind that a greater percentage of audience search the same content but they want it updated for their use.
Effective SEO Content Strategy
To sum up, I would like you to follow the above outline for formulating an effective content strategy.
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